In 2021, more and more LED display head enterprises are speeding up the pace of mass production in the mini / microled market. With regard to LED display, the competition will be more intense this year, and there will be new "actions" for small spacing and mini / microled. LED display market seems to be calm, but the essence is undercurrent. Especially under the epidemic situation in 2020, le

LED display market seems calm, but the essence is undercurrent

In 2021, more and more LED display head enterprises speed up the pace of mass production in the mini / micro LED market. With regard to LED display, the competition will be more intense this year, and there will be new "actions" for small spacing and mini / micro LEDs.

LED display market seems to be calm, but the essence is undercurrent.

In particular, under the epidemic situation in 2020, LED display enterprises' revenue and profit generally declined, and the overall market began to gradually recover in the third quarter, but suffered from the rise of raw materials and so on. So what will happen in 2021?

Small gap is still growing steadily

In the field of LED display, small space is still the small space with high growth.

In the second half of 2020, with the recovery of demand in the downstream application market, the small gap shows a rapid recovery from the epidemic hit in the first half of the year. According to the information obtained from market research, in the second half of 2020, especially in Q4, the production and sales of domestic small space market are booming, and some enterprises' orders are even scheduled to March 2021.

"After October last year, the order situation was quite good, far exceeding expectations." Some senior executives in charge of the sales of display enterprises told senior engineers that there were many orders for new display, conference, commercial display and some indoor projection and LCD splicing in the past. Due to the lack of production capacity, sometimes they even had to give up some low profit orders.

GGII also pointed out in the blue book of LED industry development in 2021 that the penetration rate of small spacing displays has increased rapidly in recent years, but new application fields are emerging. As the main driving force of LED display in the future, the overall penetration rate of small spacing is still at a low level, accounting for less than 20% in 2019, which will further accelerate the development in the future.

High tech new display also learned from the research that many large LED display manufacturers will still take small spacing as the main force of market promotion in 2021“ There are more and more application scenarios of small spacing display, "night tour economy", "movie giant screen", "security command", "home audio-visual", "large conference", "live event" and other application scenarios are constantly advancing

However, GGII also said that with the further maturity of small spacing LED display technology and the decline of small spacing price, the terminal display market will become more and more intense, and the competition among major manufacturers of complete machines will become more and more fierce, and the comprehensive competitiveness and quantitative customer experience will further increase its market share.

Mini / micro LED

As one of the most promising display technologies at present, mini / micro led also continues the investment heat in 2020, and moves towards scale and commercialization with the gradual improvement of all links of the industrial chain.

According to the incomplete statistics of hi tech's new display, in the first quarter of 2021, the new investment in mini / micro led and other fields was about 8.6 billion yuan. Under the influence of major terminal brand factories launching Mini / micro LED products one after another and actively cultivating the market, the investment of enterprises including equipment and other supporting links of mini / micro LED has become more resolute.

In the recent research tour, we also learned that many large LED display manufacturers have begun to expand production or plan Mini / micro LED production capacity.

Li Nannan, Secretary of the board of directors of Riad, disclosed at the 2020 annual performance presentation meeting of Riad that at present, the demand for micro led orders is full, and the production schedule of Lijing has reached June, exceeding the production capacity plan. After negotiation with Jingdian, it has been decided to realize 800kk / month production capacity 7 months in advance to the end of May 2021.

GGII also believes that the global popularity in the field of mini / micro LED has become a general trend, and the investment demand for the production line and production base of mini / micro LED will also show rapid growth in the future.

At the policy level, the ultra high definition display also drives the LED display to move towards a smaller point spacing.

The transition from small spacing to micro spacing has become an irresistible trend.

However, in the process of industrialization, mini / micro led still faces many problems, such as immature technology, high cost, imperfect industrial chain and so on.

How to solve the key problems in the development of small space and micro space display?